8 Top Website Ranking Secrets

 

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1.Update the pages on your website frequently. Stagnant sites are dropped by some search   engines.    you can even put a date counter   on the page to show when it was last updated.

2.Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3.You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4.Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5.Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6.Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7.Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8.Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

1. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
   
   
2. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.
   
   

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings.

• Create a site with valuable content, products or services.
  
  
• Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
  
  
• Research and use the right keywords/phrases to attract your target customers.
  
  
• Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
  
  
• Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
  
  
• Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
  
  
• Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
  
  
• Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
  
  
• Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
  
  
• Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
  
  
• Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
  
  
• When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
  
  
• When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
  
  
• Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness. Home 

Search Engines Optimization Secrets

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops.

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It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results.

A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed.

A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. 
If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.Home 

Search Engines

 

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It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders. 

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects.

The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. 

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day. 

Example: Excite, Lycos,  Altavista and Google.
 

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices. 

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.Home

Attractive Page Content

Today, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.
However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favorite author?
 

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You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor. However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily, and better still in a relaxed manner.
So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humour, so try to add funny comments in your articles where they are suitable.
 

Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.
Besides that, it is also very useful to establish your own personality through your words.

Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.
Having a distinctive personality in your blog would make a world’s difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.
 

So, the lesson for today is to simply write as an equal friend to your visitors, write to them as if you’re talking to a single person and establish your own personality on your blog. Face the fact – your blog needs to be regularly updated to maintain its readership!

Hence, you must always find fresh topics to write about, and we’re going to discuss how to do just that in this article. We have discussed how to write .The other reason I ask you to write about something you’re passionate about is because your feelings and emotion shows through your writings! If you feel indifferent to a certain subject but still write about it just for the sake of it, your readers will notice it. Remember the advice about writing with a personality? Forcing yourself to write will not establish a welcoming style at all.
 

Once you have chosen your main theme, start posting to your blog about it and make it a habit to post at least once every day, even if it’s only a comment on the newspaper article you read today. Think of yourself as a gigantic train. It takes a lot of effort to get you moving. First, you might just budge an inch, and later trudge slowly on until you finally reach your full speed. Then, it’ll take a lot of effort to stop you instead!
 

However, no matter how well you know your topic, your brain is bound to get exhausted over some time, so here are methods to brainstorm for content for your blog.
1) The very best way to brainstorm is to see what other bloggers have to say about stuff happening in your field of discussion. And the very best way to

find related blogs is to use http://blogsearch.google.com/ or www.technorati.com.
There are other decent search tools too, you just have to look around. From other blogs, you can gather more knowledge on your subject and you can also comment on what others have to say on your own blog!
 

2) Once you’ve established contacts with other bloggers in your field, you’ll have quite an unexhaustible “conversation” ongoing, so you’ll not need to actively search for content to write about. However, if you’re still stuck, search for news articles related to your niche in the local newspaper or online through sites like http://news.google.com and http://news.yahoo.com.

 3) You can also have conversations with people with the same interest as you in the particular niche you choose, so you will eventually build up a bank of questions and answers and interesting discussions to write about in your blog. To do this, join forums related to your niche, but don’t join every forum there is out there. Stick with one or two with the biggest number of members or the one which is most focused on your niche. This will also come in handy much later in gaining traffic and generating profits.
 

Remember to keep up your momentum of posting at least once per day (or more if you have a lot of content to write about) so that the major search engines will know that your blog has fresh content everyday. This will attract the search engines to spider your page on a more frequent basis, hence gaining you extra traffic.
Don’t worry about the paragraph above about generating traffic and search engines, because we’re going to talk about that in more detail later. For now, remember to keep a consistent effort everyday and build up momentum like that of a locomotive! Home

Google Adsense Secrets

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Google AdSense is an advertising program that was launched in the middle of 2003 by Google, the popular search engine. Google acts as an intermediary between a vast number of advertisers and an equally impressive number of website owners.
Advertisers sign up with Google and create text ads that they would like to be displayed. Google displays these ads on the results pages of searches that people conduct from Google.com. 

The Google AdSense program allows these advertisements to show up on pages all over the internet. To see some of the ads themselves, take a look at the sidebar on this page. 

The webmaster simply places a special code in their page and Google AdSense takes care of the rest. Perhaps the most valuable aspect of the system is that robots (specialized computer programs that scan internet pages) analyze pages that ads will be placed on to determine which ads are most relevant to a particular page's content. The relevance of ads placed by AdSense varies on all sorts of criteria, but most ads are usually very relevant to the page on which the ad is displayed. 

For example, the ads on this page should be related to the internet, advertising, and/or the Google AdSense program itself.
Advertisers pay Google a certain amount for each time one of their ads are clicked. Google keeps a portion of this payment and passes on the rest to (you) the owner of the website itself. 

Page views of the advertisements are irrelevant in terms of generating revenue in the program - commissions are only generated when internet users actually click on the ads themselves.Google AdSense checks are sent out on a monthly basis 
Setting up your Free Website
A blog is your easy-to-use web site, where you can quickly post thoughts, interact and with people.To create a website with blogger open www.blogspot.com ,but I advice you go to www.gmail.com and get your google mail account first for easy access. It will only take you three steps to create your blog website., in your internet explorer type www.blogspot.com and the following will

Create a Blog in 3 easy steps:
1. Create an account
2. Name your blog
3.Choose a template

1.TO your blog website click on create an account, sign in first if you are google mail account holder but if not fill the space on the web that display before you and click continue.
2.Choose the name you want your website to bear e.g www.zenithbank.blogspot.com. Here zenithbank is the desired web site name followed by the name of your free blog web provider which is bogspot.com.
After you have choose your web name and title then accept their terms and condition of use by marking the small box below the page and then click on continue to progress to the next step.
3.Choose any tamplate of your choice , preview and see how you web will look like and then click continue and you have successfully create your web site. Now you have successfully create your web site but what remains is to feed your web site with information about your services. Read my article on how to source for Attractive Page Content  When you are done with posting your information click on publish . Waow!!! That’s great, your web is now ready for the whole world to view. 
How to make changes in your website
If you want to make any changes in your web site such as Entering new post ,Editing ,etc login with your gmail id and password at www.blogspot.com .If you want to edit click on your dashboard and then click on Edit, make the changes you want and click on publish in order to display the changes you made click on publish.If its new post follow the same process by clicking on new post after you should have clicked on layout. Please make sure you always logout of your account after each login.
How to apply for Google adsense

Congratulations!!! you have successfully created your website. The next level now is for you to sign up an account with GOOGLE at www.google.com/adsense . Fill the form that display before you and submit to Google.your website is reviewed and accepted if it meets Googles requirements otherwise it is rejected this process may take up to 72 hours.  Upon acceptance immediately you become a Google adsense account holder.
How much can I make from Google adsense 
How much you will make on monthly basis from Google adsense will depend largely on the following factors. 
1.Amount of Traffic to your Adsense Site
2.Your Website Ranking

People search daily for various information on the internet with the aid of search engines. Search Engines are Robots which display the results of searches made by surfers from information in different web pages . Quality page content is one of the factors that determine which pages are displayed first. Other Factors are Quality Key Phrases, Attractive Website Design and number of other Websites linked to your web page. Tips to increasing your page ranking is obtained in my article Website Ranking Secrets

3.How Google ads are displayed 
The way Google Adsense are displayed on your site is important to the chances of their being clicked. If the ads are clearly displayed then the better. This can be achieved by placing the ads codes at the top of the page there by allowing the visitor to access the ads without scrolling. Also Google Adsense can be embedded in the page content with the same format with the page.

4.other methods of increasing your earnings 
You can increase your earning chances by joining forum groups, posting interesting articles with your website links which can attract interested readers to visit your website. You can also strike a deal with other webmasters to place the link to your page in their websites.     

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